The Case for Creative Work
…to discover a research study commissioned by Thinkbox and IPA, the professional body for advertising and marketing communications agencies in the U.K. The study was conducted by independent consultant Pete…
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DTZ Rebrand and Identity Standards
When $2 billion commercial real estate powerhouse DTZ was spun off from UGL, Smith delved deep into the company’s businesses to help solidly position the company as a top 3 global leader. We created the DTZ brand strategy and positioning, refreshed its brand identity, developed modern design guide...
Healthcare Magazine for Northwestern Lake Forest Hospital
To help fuel its growth, Northwestern Lake Forest Hospital wanted to grow its patient base. Specifically, it wanted younger families with children to choose it and its related outpatient services for emergent and preventative healthcare. The hospital itself was revered for its history and hundred...
Jones Lang LaSalle Annual Report Writing
In 2005, JLL’s CEO boldly outlined five global objectives to propel the company’s growth. Our job was to first bring the objectives to life in the company’s annual report. To achieve this, we rewrote the company’s internal-speak around the five objectives to better communicate to the importa...