When global manufacturing giant ITW redesigned its website, Smith saw a brand building opportunity. The new site reinforces ITW’s history of innovation and proprietary business processes. It also integrates the company's growing social responsibility and community relations efforts, as well as its...
Northwestern Lake Forest Hospital’s original website was sorely outdated, having been patched together over the years by individual departments. As part of a larger brand refresh, Smith redesigned the site to meet specific patient needs, and highlight popular services and useful tools, such as “...
Northwestern Medicine set an ambitious goal of raising $260,000 for the United Way through its annual employee giving campaign. Smith designed a branded, easy-to-navigate campaign microsite designed to build interest and present employees with a clear, compelling call to action. It included a photo...
…/server/show/nav.1372″ target=”_blank”>study commissioned by Thinkbox and IPA, the professional body for advertising and marketing communications agencies in the U.K. The study was conducted by independent consultant Peter Field, who analyzed the correlation between hard business resul…