As longtime partners with ITW, Smith developed a multi-level strategy to guide the company in organizing and communicating its efforts in its initial and subsequent corporate social responsibility report. Designed as a companion piece to the annual report, Smith integrated social marketing best prac...
…ercent more new or appropriate uses for an object compared with those sitting. And 100 percent of those who walked were able to generate at least one high-quality, novel analogy compared to 50 percent of those seated inside. And the best part? Where you walk makes almost no difference. Initial…
ITW, a 100-year-old industrial manufacturing company, wanted a functional, interactive brand presence in its boardroom area at global headquarters. As part of a larger exhibit installation, Smith developed a Flash- and HTML-based presentation with animated content and touchscreen technology to reinf...
When Lake Forest Hospital—a 110-year-old, independent community hospital—merged with one of Chicago's largest academic healthcare institutions, Smith created a 130-page coffee table-style history book. The objective was to chronicle the hospital’s past and help retain local philanthropic commi...