Walk Your Way to Greater Creativity

…m_campaign=Socialflow” target=”_blank”>study by Stanford University researchers demonstrates that walking—when compared with sitting—increases creative output significantly. Throughout time, artists and writers have long been known for their love of walks. And modern innovators like St…


Northwestern Lake Forest Hospital Caregiver Campaign

Smith was hired to turn patient goodwill into a caregiver excellence campaign for the hospital’s physicians, nurses and other caregivers. We developed the name, visual identity and communications campaign, which included a website, signage and recognition pins. The initiative’s visual identity...


190 South LaSalle

When a large tenant moved out of the iconic 190 South LaSalle building in Chicago, Jones Lang LaSalle had a sizable vacancy to fill. Smith developed a two-year integrated marketing program including a new brand (logo, palette, and voice), marketing materials, branded installations, special event pr...