In 2012, Illinois Tool Works, the global manufacturing giant, announced significant organizational changes that impacted its global business structure, financial performance and operations. For the annual report, Smith balanced the need to convey that the core ITW business model was not changing, wh...
…School of Management at Northwestern University, complete with web, print, social, merchandise and video standards. We clarified brand usage and hierarchy, conveyed the brand language, and systematized how different levels of messaging are expressed. The print version has tabbed, three-hole-punched…
Smith designed the brand guide for Kellogg School of Management at Northwestern University, complete with web, print, social, merchandise and video standards. We clarified brand usage and hierarchy, conveyed the brand language, and systematized how different levels of messaging are expressed. The...
When Loyola Medicine wanted to raise awareness of its top-rated Transplant Center, Smith created a branded, multicomponent program geared to two populations: patients and referring physicians. An identity system was created for four specialties—lung, liver, kidney and heart transplant. By using th...
When global manufacturing giant ITW redesigned its website, Smith saw a brand building opportunity. The new site reinforces ITW’s history of innovation and proprietary business processes. It also integrates the company's growing social responsibility and community relations efforts, as well as its...