Smith transformed the blank walls within Chicago Booth’s new Harper Center with oversized profiles of selected students, alumni and faculty to tell the university's brand story from different vantage points. The exhibits enable the university to communicate its heritage and the value of a Booth MB...
When a large tenant moved out of the iconic 190 South LaSalle building in Chicago, Jones Lang LaSalle had a sizable vacancy to fill. Smith developed a two-year integrated marketing program including a new brand (logo, palette, and voice), marketing materials, branded installations, special event pr...
As part of Smith’s global rebrand work for DTZ, a $2 billion commercial real estate firm with strong brand recognition in Europe and Asia, environmental branding efforts included the creation of interior brand and signage standards. For corporate headquarters, modern brand elements, including the...
Smith was hired to turn patient goodwill into a caregiver excellence campaign for the hospital’s physicians, nurses and other caregivers. We developed the name, visual identity and communications campaign, which included a website, signage and recognition pins. The initiative’s visual identity...