Working with Lake Forest College admissions and recruiting staff, Smith wrote, designed and art directed the photography for the school’s Viewbook. The impactful, oversized piece prioritized students’ educational outcomes—rewarding careers—by showcasing the benefits of the school’s outstan...
Northwestern Medicine set an ambitious goal of raising $260,000 for the United Way through its annual employee giving campaign. Smith designed a branded, easy-to-navigate campaign microsite designed to build interest and present employees with a clear, compelling call to action. It included a photo...
To differentiate 190 South LaSalle from other Class A buildings, we targeted its most influential audience—Chicago real estate brokers. Our goal was to communicate the building advan...
Marketing corporate milestones can pay dividends by enhancing client relationships and bolstering employee pride. HPA, an award-winning architecture, planning and interior design firm, chose Smith to compose its 30-year anniversary monograph. The gorgeous coffee table-style book celebrates the firm...