In 2005, JLL’s CEO boldly outlined five global objectives to propel the company’s growth. Our job was to first bring the objectives to life in the company’s annual report. To achieve this, we rewrote the company’s internal-speak around the five objectives to better communicate to the important, external annual report audience. To add substance, we uncovered client case studies and JLL achievements in markets throughout the world.

ARC Awards: Best Written Annual Report
ARC Awards: Honorable Mention, Design

When Lake Forest Hospital—a 110-year-old, independent community hospital—merged with one of Chicago’s largest academic healthcare institutions, Smith created a 130-page coffee table-style history book. The objective was to chronicle the hospital’s past and help retain local philanthropic commitment for the organization. Content development involved archival research, identification of vintage ephemera, and interviews with community leaders and longtime hospital employees.