When $2 billion commercial real estate powerhouse DTZ was spun off from UGL, Smith delved deep into the company’s businesses to help solidly position the company as a top 3 global leader. We created the DTZ brand strategy and positioning, refreshed its brand identity, developed modern design guidelines, and designed the look of the company’s updated marketing materials and web presence.

As the Kellogg School of Management at Northwestern University readied to roll out its updated brand, Smith was asked to create environmental design to brand public spaces and reinforce the Dean’s vision for the school. Bold, colorful large-scale designs now greet students, faculty, recruiters and alumni in the school’s Evanston, Chicago and Miami buildings.

When global manufacturing giant ITW redesigned its website, Smith saw a brand building opportunity. The new site reinforces ITW’s history of innovation and proprietary business processes. It also integrates the company’s growing social responsibility and community relations efforts, as well as its career opportunities. Additionally, a strong content management system enables ITW’s internal team to update content as needed.

In 2012, Illinois Tool Works, the global manufacturing giant, announced significant organizational changes that impacted its global business structure, financial performance and operations. For the annual report, Smith balanced the need to convey that the core ITW business model was not changing, while ensuring that the new enterprise-wide strategy’s complex initiatives were clearly communicated. The annual report design and writing were honored with award-winning marks.